....Discover

The first step is to discover and define the exact needs and goals of your business. Your job is to teach me your vision, and mine is to bring it to life. A few examples of questions which will be addressed during this phase: Is the site a tool for existing clients or a way of generating new business? Do you sell products and/or services directly through the web or would you prefer to generate leads that you can follow-up for further dialog? Do you require some kind of content management system? What technologies will be necessary to use for your web site? Most importantly, how do you intend to receive your visitors? I want to know everything about your business and your goals for its development.

....Design

After I've completed the discovery phase and received your approval, we come to the design phase. Keeping in mind all your goals and priorities I will begin to design graphic and layout samples. The site's navigation structure is one of the main focuses here as well for it must be highly optimized and quick and easy for your visitors to browse. Often I will create an alpha site without graphics to see if the site's navigation and ability to deliver content works. When both myself and you, the client, are completely satisfied with the proposed "look and feel," we then move forward with development.

....Develop

In the development phase, the web pages drawn up in the design phase will be created and optimized. Import and conversion of all database information is done at this time. Great attention to detail is given and we and utilize standard conventions for good programming style - site-wide CSS stylesheets, web-based content management systems, highly optimized graphics, etc. Functional beta versions of the site are created and every aspect of it is tested thoroughly before site launch. Clients can watch the progress of their development and participate in testing on our development servers. The final site optimization is always done by hand using a text editor for every site I publish, no matter what application was used to create your site!

....Deploy

The final stage of the site's creation is deployment. Once it is demonstrated that the web site functions as desired and outlined in our agreed upon proposal, it is published on your public Web server for all to see. Launches are pre-planned to ensure minimal interruption to business functions. Only now after successful deployment should your site be submitted to search engines and directories. Off-page search engine optimization can now be performed along with all other web site marketing strategies.

....Monitor

As a full service I.T. solutions provider, I go beyond the standard 4-Ds development process. Since I often provide web hosting and SEO services for my web development projects, I am committed to the ongoing success of your web site, and thus our relationship does not end. Monitoring your site for errors, performance, and visitors statistics play an important role for long-term success.

....Maintain

As your business requirements change, so too will the needs of your site. Successful web sites that generate visitors day after day, year after year must be kept up-to-date with fresh new content. This is why I offer web site maintenance services to all clients, whether or not I initially created your site. Over time, your site may become outdated and need a fresh look, and so the process begins anew, and I will be here to help.

I am involved throughout the project process; from initial meetings with a client through to completion of your website or design work. My design process keeps the client fully in control - with the number of concept designs and iterations of rework agreed in advance. My website design and development process can be seen below, and you may also wish to view some of my website design and development examples.